Getting started
▲ Requirements and Account Types All accounts
Depending on your business model, there are three account types:
Wholesale
For merchants who brand products and order them to their own warehouse.
- You need: Chance2Brand account, optionally Canva (free) for the label
- Subscription billing: Stripe
Shopify
Everything from Wholesale, plus automatic synchronization of orders, inventory, and tracking.
- You need: Chance2Brand account, a Shopify store, our Shopify app, optionally Canva
- Subscription billing: Shopify and Stripe
API
Everything from Wholesale, plus synchronization via API. Developer knowledge required.
- You need: Chance2Brand account, your own shop system & server (e.g. WooCommerce), optionally Canva
- Subscription billing: Stripe
Every account type is available in three plans – Free, Starter, and Pro – see Costs for details. Wholesale ordering (delivery to your own warehouse) is included in every Shopify and API account.
You can create your free Chance2Brand account here and switch the account type at any time in the My Account section.
▲ Costs All accounts
Chance2Brand has a clear pricing model, divided into subscription fees, product costs, and shipping costs:
Subscription fees
Every account type offers three plans: Free, Starter, and Pro. Yearly billing saves 25%%. See the full plan comparison.
| Plan | Shopify | API | Wholesale |
|---|---|---|---|
| Free – forever | $0 | €0 | €0 |
| Starter – per month | $39 | €39 | €15 |
| Pro – per month | $99 | €99 | €50 |
| Billing | Via your Shopify account, in USD | Via Stripe, in EUR | Via Stripe, in EUR |
- Free includes: your own branding (print on demand), 3 selected products with no minimum order quantities, design in Canva, product images with branding, 48-hour order processing, and email support.
- Starter additionally includes: the full product catalog, 10 AI lifestyle images with branding, email & chat support, and a 5%% product discount. You can test Starter free for 7 days.
- Pro additionally includes: custom products & packaging, priority order processing (24h), 100 AI lifestyle images with branding, 7-day priority support (email & chat), a 10%% product discount, and package inserts.
Product costs
- You pay for products as soon as a customer order is received in your shop (or as soon as you place a manual, imported, or API order).
- Billing is handled via your Chance2Brand account through Stripe.
- Please add a credit card or a PayPal account in the My Account area of your Chance2Brand account.
- Product prices are displayed in your Chance2Brand account in the Products section.
Shipping costs
- We ship orders to your customers via DHL / UPS throughout Europe (mainland EU + Ireland, no islands). We ship from Germany.
- €4.90 per order within Germany with DHL or UPS.
- €8.00 per order within Europe (mainland EU + Ireland) with UPS.
- €15.00 per order within Europe (mainland EU + Ireland) with DHL.
- €0.60 is charged for each item within the order (example: EU order with 3 items via DHL = €15.00 + 3 × €0.60 = €16.80).
- Delivery time: 1–2 business days within Germany, 2–5 business days within Europe.
- The default carrier can be configured in your shipping settings; for manual orders, the carrier can be selected individually during order creation.
- We do not ship to countries outside the EU.
▲ Margin Calculation All accounts
Before you start selling, you should carefully check your margins. Please consider the following points:
- All price indications in our app are net, so the respective applicable VAT must be added.
- In addition to product costs, we charge shipping costs for delivering your products.
- The gross margin is displayed in our tool. Make sure it covers taxes, shipping, and other costs.
Products
▲ Add products to Shopify Shopify
You can import products into your store with the click of a button and start selling.
- Select a product in the Chance2Brand account area Products.
- Choose "Edit".
- Switch to the Shopify tab.
- Adjust your sale price if necessary.
- Click "Add to Shopify".
▲ Edit products | Variants | Bundles Shopify
After you have imported a product, you can freely edit it in your Shopify system:
- Our system synchronizes no product details apart from inventory, so you have full editing control in your Shopify system.
- Please ensure that you do not change the SKU of the product, as orders cannot be synchronized otherwise.
Product Variants
You can create variants in your Shopify system. Please make sure to enter the correct SKU for each variant so that orders can be synchronized. You can always find the SKU in the product section of the Chance2Brand dashboard.
Bundles
You can create bundles using the Shopify Bundle App. It works perfectly with Chance2Brand. You can assign any SKU to the bundles; our system will automatically receive only the underlying individual items.
▲ Duplicate products (Manage multiple brands or languages) All accounts
Sometimes you need multiple versions of a product, e.g., for different languages in various target countries, or to address different target audiences with tailored branding (e.g., gender-specific variants). In such cases, you can easily duplicate products and customize them individually:
- Go to the Products menu item.
- Select the products you want to duplicate.
- Choose "Duplicate Products" from the actions menu.
- Click Apply.
The duplicates are created immediately. You can then import them into your Shopify system and apply your own branding. Each duplicate has a reference ID, which must be stored in the SKU field of your Shopify store (or passed in your API orders) for orders to be synchronized.
▲ Custom formulations All accounts
You can commission custom formulations at Chance2Brand. Through our network of certified and experienced production partners, we can realize almost any product in the dietary supplements sector.
You need
- A Pro plan (custom products & packaging are a Pro feature)
- At least 250 sales monthly on your account
- Depending on product details, a deposit / advance payment is necessary
Log into your Chance2Brand account and select "Custom Formulations" in the "Products" section. Fill out the form completely. We will first conduct a feasibility analysis and get back to you within 5 business days with further details.
Branding & Images
▲ Use standard design for orders All accounts
As long as you do not use a custom design, our standard design will be automatically applied to your customer orders. Our standard design is kept simple and does not carry any branding or logos. You can view all products and the standard design here: chancetobrand.de/products.
▲ Use custom branding for orders All accounts
The branding features (print on demand) are included in every plan and every account type – Shopify, API, and Wholesale:
- Free plan: branding for 3 selected products.
- Starter and Pro plans: branding for the full product catalog.
- Shopify accounts: add the product to your Shopify store to brand it.
Branding Feature: New Label Design
Design Option 1: Canva (Recommended)
Open the editing window by clicking "Edit" on the desired product. Switch to the "Branding" tab and select "Design". Choose "Canva" and you will be redirected to the Canva template. You can use Canva for free and create an appealing design in just a few minutes. Here you will find our tutorial. Then save your Canva design as a standard PDF and upload it in the Chance2Brand product area. Product images in various views will then be generated automatically.
Design Option 2: PDF / Illustrator Template (Adobe, external designers, etc.)
Open the editing window by clicking "Edit" on the desired product. Switch to the "Branding" tab and select "Design". Choose "PDF" and the available templates will be downloaded. You can professionally edit the templates with programs like Adobe Illustrator or pass them on to your designer.
- Your PDF must have exactly the same dimensions as our PDF template. The dimensions are also listed in the branding area. When using the Canva template, this is automatically correct.
- No bleed (trimming allowance, etc.) should be added.
- Do not place important elements or text near the edges (2 mm).
- Your company address and company name must be correctly stated on the design.
Upload a Label Design
- Once you have a finished label design, you can upload it as a PDF file in the "Branding" tab.
- After you have uploaded a branding, various product images will be generated automatically and synchronized with your Shopify system (Shopify accounts).
- You now have the option in the image area to generate additional lifestyle images using our ✨ AI feature.
Branding Feature: Logo Upload (legacy)
- Select "Edit" on the desired product. An editing window will open.
- Switch to the "Branding" tab.
- Select Upload.
- Upload your logo in the logo upload area.
- You can upload your logo with any aspect ratio:
- 1:1 results in a small logo on the product
- 3:1 results in a medium-sized logo on the product
- 2:1 results in a large logo on the product
- Our system adds the logo to our base template and generates images with your logo.
▲ Update branding All accounts
Our label templates are regularly updated. You will receive an email with all relevant details. In important cases, affected orders will be proactively paused until you have updated your branding.
How to update your branding
- Open the desired product in the Chance2Brand dashboard.
- Open the corresponding template of the product.
- Transfer the content into your existing design.
- Upload your design again.
- Any paused orders will now automatically resume.
Note for users of the legacy logo function (accounts created before 11/2025): if you only use the logo function, re-uploading your logo is sufficient to update the branding.
▲ Create Product Images with Your Branding (Image Generator) All accounts
Our system automatically generates images after each label update that you perform. This includes front and side views so that all relevant label content is visible. On Shopify accounts, the images are automatically synchronized with your Shopify system. In the My Account → Shopify App section, you can disable the automatic image sync; in this case, you will need to manually trigger the sync in the product menu (Product Images tab).
▲ AI ✨ Image Generation All accounts
You can create AI lifestyle images for your branded product in the product menu under Product Images. The process is as follows:
- Click AI Image Generation.
- Our system generates prompt suggestions.
- You can edit, confirm, or discard the prompt suggestions. You can also create your own prompts.
- Click Continue and the images will be generated.
- Select the images you like and add them to your gallery; on Shopify accounts they will be automatically synchronized with your store, depending on your sync settings.
Please note that due to system limitations, not every prompt may yield the desired results.
Orders & Payment
▲ How orders reach us (by account type) All accounts
There are four ways to submit orders to Chance2Brand. All of them are processed at the same speed:
| Method | Account type | Details |
|---|---|---|
| Automatic Shopify sync | Shopify | Orders are synchronized in real time via our Shopify app. See Synchronize orders. |
| API | API | Submit orders programmatically from your own shop system. See the API documentation. |
| CSV/Excel import | All accounts | Import orders from any platform. See Import Orders. |
| Manual order | All accounts | Create single or bulk orders in the dashboard. See Ordering samples / Manual ordering. |
▲ Synchronize orders / Request fulfillment / Test orders Shopify
You have two options to sync orders between your Shopify system and ours:
- Fully automatic (default, recommended)
- On request only
Ideally, the system runs fully automatically. If you frequently make order changes, switch to "On request". This allows you to review and edit orders before submission. This is useful to:
- Check and correct addresses (e.g. add a missing house number)
- Change or add items
- Run test orders without submission
You can find the setting in the Store Settings section.
Please also note:
- Even with automatic processing, request fulfillment to ensure your customers receive a tracking number.
- This can be automated via the "Automatically fulfill orders" option in your Shopify general settings.
- Add a valid credit card or PayPal account to your Chance2Brand account so orders can be automatically paid and processed.
▲ Import Orders (CSV/Excel) All accounts
You can import orders from any platform via CSV/Excel:
- Go to the Orders section and select "Import Orders".
- Download the sample files and fill in the required fields with your order data.
- Upload the file back into your Chance2Brand account.
- The orders will then be automatically imported and processed at the usual speed.
▲ Paying for orders All accounts
Once an order is placed manually, imported, submitted via API, or synchronized from your Shopify system, it must be paid in order to be processed by us. There are two options:
- Option 1: Provide a credit card or PayPal in the My Account → Order Processing section.
- Option 2: Make a balance top-up via bank transfer in the My Account → Order Processing section.
- This option is intended for merchants with many orders. Please always contact us before and after the top-up.
- This feature is not enabled by default – please request activation via our contact form.
▲ Manage orders (cancellations, editing, tracking, resolving issues) All accounts
Edit orders in the Orders menu
- View the status of an order.
- Pay unpaid orders so that they can be processed by us.
- Track the package of your order.
- Check the details of the order and edit the shipping address.
- Editing the shipping address is only possible if the order has not yet been shipped.
- Cancel the order.
- Cancellations are only possible if the order has not yet been processed.
- Download an invoice for your accounting.
- You can also export invoices in bulk in the My Account → Order Processing section.
Resolve errors in orders
We automatically scan all orders for errors and you will be notified of any issues. Open the Orders section to resolve errors:
- Address errors (e.g. missing house number): open the order and correct the shipping address. The order will then be automatically released.
- Missing payments: you can make payments in the Orders section.
- Branding errors: if an important label update (e.g. new size) is necessary, the order will be automatically held until you have revised the label.
- Other individual errors will be displayed directly in the order and you can respond to us directly in the order.
- We automatically cancel orders with errors after 14 days if the errors are not corrected.
▲ Ordering samples / Manual ordering All accounts
You can purchase samples at our wholesale price at any time:
- Click the "Create Order" button in the product area or order area.
- Add the desired products using the search function.
- Select the desired quantity and address.
- Always provide a valid email address and a valid phone number to ensure smooth delivery with our partner UPS.
- Product and shipping costs will be displayed to you (plus VAT).
- Select "Create Order" – the order will now be created and your payment method will be charged.
Please ensure to provide a valid credit card/PayPal account under My Account > Order Processing. We only process paid orders.
Inventory & Returns
▲ Inventory sync All accounts
We ensure that all products are kept in sufficient stock. Should a product become out of stock, this will be automatically synchronized with your shop via our app (Shopify accounts) or is available via the API (API accounts) to prevent incorrect orders.
You can also find the following information in the product section of our app:
- Stock level indicator
- Available: sufficient items are in stock
- Low stock: the stock will be sold out soon (we measure both our inventory and the sales rate)
- Out of stock: no stock is available
- Next delivery date: if available, you can see here when new goods will arrive
▲ Inventory limits All accounts
For us, it is essential to maintain sufficient stock for all merchants. Therefore, each merchant account automatically receives a dynamic stock limit per product.
If this limit is exceeded, the affected orders will be automatically paused and reviewed by an employee. Depending on the stock and delivery situation, your limit will then be adjusted and/or the orders will be released. In individual cases, there may also be rejections. We make these decisions with great care and consideration of all interests.
If there is particularly high demand for a product that significantly exceeds our regular procurement quantities, we will contact you to jointly develop a suitable scaling strategy.
▲ Returns, Complaints & Refunds All accounts
Track returns in the dashboard
- Access the Products → Return Inventory menu.
- You can track all returns received by us.
- Sellable return inventories will automatically and free of charge be reused for new orders.
- Through the manual ordering function, you can also order unsellable returns (for example, for inspection).
- The inspection, allocation, and storage of the return will be charged at €1.50 net per return.
Important additional information
- You independently enter into contracts with your customers, and consumers may have a statutory right of withdrawal against you.
- You have no statutory right of withdrawal against us, as you acquire the goods from us commercially and personalized.
- We do not assume any transport risks to your customers: please ensure that your customers always receive the tracking information and provide correct delivery addresses. We ship with UPS to minimize delivery issues.
- We provide the tracking information in your Chance2Brand account.
- Shopify accounts: please use the "Fulfillment Requests" option within your Shopify order so that the tracking info is additionally synchronized with your Shopify system and shared with your customers.
- Ideally, ask for your customers' phone numbers and email addresses at checkout; we will pass this data on to the carrier (UPS). This significantly improves the delivery rate.
- We will always do our best within our capabilities to find the best possible solution for you and your customers.
- Please contact us in case of a quality issue via our contact form. We will get back to you promptly with a proposed solution.
- We currently do not provide return forms or labels.
- Returns to our warehouse must be sufficiently stamped.
Tips on handling your customers' inquiries
- There is no statutory right of withdrawal for opened dietary supplements; you can decide how accommodating you want to be in such cases. Be cautious of conspicuous customers who may attempt to abuse their legal claims.
- Retailers usually avoid physical returns and try to offer customers other solutions, such as free replacements, refunds, or discounts. Exceptions are fraud attempts and high-value goods.
- You should never resell opened goods under any circumstances.
- You may agree in your right of withdrawal that the customer bears the costs of return shipping.
Account & Data
▲ Data export (invoices, products, orders) All accounts
You can export various data from your Chance2Brand account:
Products
Export item data such as titles, prices, barcodes, Canva templates, and lab reports in the Products section of your Chance2Brand account. You will receive everything neatly in Excel format.
Orders
You can export all your orders monthly with links to the correct invoices in Excel. This function is located in the Orders section.
Invoices
You can collectively export all PDF invoices and credit notes in the My Account → Order Processing section.
▲ Cancel your subscription / Uninstall Shopify App All accounts
Option 1: Cancel a paid subscription All accounts
The subscription can be downgraded to the permanently free version. You can downgrade the subscription in the My Account section. The downgrade will take effect at the next possible date. For Wholesale and API accounts, subscription billing via Stripe ends automatically with the downgrade.
Option 2: Uninstall the Shopify App Shopify
By uninstalling the Shopify app, all existing subscriptions will automatically be frozen until you reinstall the app. The option to uninstall is located in the My Account section.
Troubleshooting
▲ Shopify App Troubleshooting Shopify
| Problem | Reason for the Problem | Recommended Action |
|---|---|---|
| Why are my products displayed as "Out of Stock" when inventory is available? | A shipping profile is missing for the affected items in Shopify, or the fulfillment location (Chance2Brand) has not been added to your shipping profile. | Please assign a shipping profile to your items in your Shopify account. Also, if necessary, add the fulfillment location Chance2Brand to your profile. |
| A server Error 500 appears when installing the Shopify app. What can I do? | Possible reason 1: another Shopify store is already linked to your Chance2Brand account. | Please create a separate Chance2Brand account for each store. Linking is only possible once. |
| Possible reason 2: your Shopify system is currently inactive or closed. | Please reactivate your Shopify system to enable the installation. | |
| After uploading a branding, the images in my Shopify store were not updated. What is the reason? | The automatic image synchronization is disabled in your settings. | Please enable automatic image synchronization in your Chance2Brand account. |
| One of my orders was not synchronized with Chance2Brand. What should I do? | The SKU in your Shopify system does not match the Chance2Brand SKU. | Check the SKU in the Chance2Brand product area and correct it in your Shopify system. |