German
Want to start your own business in fitness and health without huge capital investment or warehousing? Then dropshipping is an ideal entry point for you. It gets especially exciting when you focus on dietary supplements: a growing market meets flexible business models.
In this guide, you'll learn how to get started with dropshipping, what to look for in supplements, and how to build your own brand step by step.
Key Points at a Glance:
- Supplements offer stable demand, good margins, and regular consumption.
- White Label: Quick start with ready-made products. Private Label: Custom formulations for long-term brand loyalty.
- Chance2Brand offers branding options with no minimum quantities and fast shipping – ideal for beginners.
- 6 steps to your brand: Choose a niche, find a manufacturer, develop branding, create shop, register business, start marketing.
- Pay attention to legal requirements such as health claims, labeling, and imprint obligations.
Why Are Supplements Ideal for Dropshipping?
Whether protein shakes, vitamins, or superfoods – supplements are not only popular but also logistically optimal for online retail:
- Stable demand: Health and fitness are not trends but long-term interests.
- Compact & lightweight: Shipping-friendly, even internationally.
- High margin: Especially with branded products.
- Regular consumption: Satisfied customers reorder.
If you already have a community – e.g., as a fitness influencer – that's an additional advantage: You don't need an anonymous shop; you can rely directly on trust and personality.
White Label vs. Private Label – Which Suits You?
Before you send your first order, you should know the difference:
White Label
- Ready-made products that you brand with your logo
- Quick and cost-effective entry
- No control over ingredients, formulation, and packaging
Private Label
- You develop your own product with the manufacturer
- You determine ingredients, dosage, flavor, etc.
- More effort, but greater differentiation
Recommendation for beginners: Definitely start with White Label products! No beginner needs Private Label at the beginning. A common and costly beginner mistake is focusing too early on packaging design, shop design, or custom formulations, instead of first establishing sales and marketing. First build successful distribution channels and customer base – this is the only way to find out what your target audience really wants. When your brand grows and stabilizes, you can still invest in your own formulations.
Problem: Minimum Order Quantities and Cost Factors from Private Label Suppliers
One of the biggest stumbling blocks for newcomers to the supplement industry is the so-called Minimum Order Quantities (MOQs). Especially with Private Label suppliers, many manufacturers set high entry quantities to cover production costs. This can be a real challenge for startups – even when "low" minimum quantities are offered, they often range in the thousands of units.
With Private Label supplements, there are additional costs for custom formula development, laboratory analyses, and special packaging development, which further increases the initial investment. This is another important reason why beginners should first start with White Label products before moving into Private Label production.
Solution: Chance2Brand!
Precisely because high minimum order quantities can be a real hurdle, we'd like to introduce an especially simple solution:
Chance2Brand offers you an innovative concept if you want to get started in the supplement sector – without major entry barriers:
- Dropshipping of lab-tested supplements and whey products
- Branding options without minimum quantities
- Fast shipping within one business day from Germany
- Fully automated Shopify app for seamless integration
Ideal for testing the market, building your own brand – all without large initial capital.
Want to Start Dropshipping? 6 Steps to Your Own Supplement Brand
1. Define Your Niche
To successfully start dropshipping in the supplement sector, you should proceed strategically and in a structured manner. The first step is choosing your niche. The more specific your focus, the more targeted you can address your audience – such as with products for endurance athletes, vegan biohackers, or women with hormonal focus. A clear theme makes both positioning and later marketing easier.
2. Find a Suitable Partner
In the second step, find a suitable partner or manufacturer. Make sure they have experience in the supplement sector, relevant certifications (such as HACCP, GMP, BRC, or ISO), and support dropshipping. Whether White Label or Private Label: Compare providers carefully, check minimum order quantities, and research product quality and support.
3. Develop Branding
Once that's set, develop your branding. Your brand should be more than just a logo – it conveys values, tone, and the overall look and feel of your company. Think about how your label should look, what language you choose in communication, and how you can visually stand out from others. Consistency across all channels ensures recognition and trust.
With Chance2Brand, you can create your branding in a short time using Canva. Without complicated detours through designers.
4. Create an Online Shop
In the fourth step, create your online shop – for example with Shopify, WooCommerce, or Wix. Important are good mobile navigation, clear product descriptions, and a smooth ordering process. Start lean with one to three products and continuously optimize your shop.
5. Officially Register Your Business
The fifth step is the official registration of your business. You should choose an appropriate legal form, register your business, and possibly obtain tax registrations or permits. A separate business account helps you cleanly separate private and business finances. Additionally, a properly registered business makes a professional impression and strengthens trust with your customers and partners.
6. Build Marketing
Then follows the development of your marketing. Many paths are open to you: Use your own social media reach, work with influencers, and focus on educational content such as blog articles or explanatory videos. Customer reviews provide additional trust. With targeted advertisements, you can test which products perform particularly well and increase your reach.
Legal Aspects of Selling Supplements
The sale of supplements in Germany (and the EU) is bound by clear rules:
- Health Claims Regulation: Only scientifically proven claims allowed
- Product labeling: Ingredients, dosage, manufacturer, etc.
- Food law: No medicinal promises
- Mandatory information in the shop: Imprint, terms and conditions, cancellation policy, privacy policy
- BVL notifications to be completed online for your own brand (In Germany, other countries may not need notifications eg. Netherlands / Austria)
A reputable provider helps you with legally compliant labels and often provides templates.
Conclusion: Your Entry into the Supplement Market
Dropshipping is not just an easy entry into e-commerce – combined with White Label supplements, it offers you the opportunity to build your own brand quickly and professionally.
If you proceed strategically, focus on quality, and communicate authentically, you have all the tools in hand to be successful in the growing health market.
Now it's up to you: Choose your product, find suitable partners, and build something that helps people – and with which you can identify in the long term.
